Know Your Hotel Guests
Personalize their stay like never before
Enrich Your Hotel Guests' Data
Transform Publicly Available Data into Delightful Stays
Personalize Their Stay
Like Never Before
The Artificial Intelligence scans all important online info available about each guest—sometimes dozens of pages! Based on that, you’ll get recommendations for personalized treatments, possible likes and dislikes of the guest. You can even get insights like events they might be attending or family details (if available). All this information is a tool for you to being able to tailor the guests stay and make a unique impression. Doing this manually? Pretty much impossible.
Identify VIPs
for More Business
Each guest gets a VIP Score. This score helps you figure out if someone holds an important role in business, politics, or is just widely recognized for other reasons. Plenty of high-profile people stay in hotels every day. Of course, every guest gets the same warm welcome—but spotting the occasional VIP can lead to future business, for example if they end up becoming a customer through their company. The first step? Being able to identify them.
Winning in the
Social Media Game
Learn if your guest has a large social media following. Use this to your advantage! Not by giving services for free, but to delight their stay by personalization and maybe they show their appreciation with a post (also influencers need and are happy to create original content)!
Gather Publicly Available
Contact Details
It is sometimes possible to find e-mail addresses that are publicly available. Also, social media profiles are looked up with each search. Get in touch with your guests directly! Your social media and marketing team will appreciate this!
Customer Voices
“We put a lot of effort into making the stay of our guests as individualistic as possible. Who’sMyGuest and their AI solution raised this to another level. The information was previously just not feasible to us. It would have just taken too long to look up. We now customize the treatments for our guests. We use it to upsell customized services. It’s really a win for everyone.
Guest Experience Manager
Luxury
“Amazing what we can do today. It is like a curtain is lifted. We look up most of our guests. Of course, many of them don’t have a big online presence. And that’s okay. Most of the time, there is some info that helps. When we get to it, we put in a small effort and it’s is very well received. Before, we never made the effort in spotting VIPs. Now it’s super easy.”
General Manager
Upscale Business City Hotel
“Our concept is already to be individualistic. We have different themed rooms, our bar/café is made to reflect the part of the city. It just makes sense to get to know our guests on a more personal level. We spot the influencers, the VIPs, the potential high spenders and offer them custom services or maybe just a individual treatmen. It’s an investment that pays back.”
Resident Manager
Lifestyle City Hotel
“I now spend my days with Who’sMyGuest [laugh]. Researching all this info would not have been possible. And when I have a conversation, it’s like I know that person already. It’s so much easier to build a relationship in my opinion. And it’s also more rewarding for me because I feel like I have more meaningful conversations in my day.”
Concierge
Holiday Hotel
How it Works
After creating an account, follow these steps to get your first profiles of your guests
Step 1: Upload Guest List
Import the list of guests, of which you would like to enrich your data. The results will only be as good as the data you provide. Therefore, add a company name, email, city or country to narrow down the search. Would you like to integrate with your PMS? Make sure to contact us over the contact form.
Step 2: AI Scans the Web
The search for each guest can take up to 2 minutes. So feel free to focus on other tasks. We will notify you per mail when the search is complete.
Step 3: See Your Results!
For each guest, a profile is generated. You can ask the AI to do more work for you, such as suggesting a custom treatment, search for likes / dislikes, request family information or try to find an event the guest may attent. Important: Make sure to always check the content and think critically about the results. The AI can make mistakes!
Pricing
Choose a plan that works for you
Guest Starter
€
50/mo
- 500 credits added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
- Family information
- Likes and dislike
guest professional
€
200/mo
- 2.000 credits added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
- Family information
- Likes and dislike
custom
€
- Set your own monthly budget. Credits will be added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
Guest Starter
€
45/mo
- 500 credits added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
- Family information
- Likes and dislike
guest professional
€
180/mo
- 2.000 credits added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
- Family information
- Likes and dislike
custom
€
- Set your own monthly budget. Credits will be added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
Guest Starter
€
37.5/mo
- 500 credits added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
- Family information
- Likes and dislike
guest professional
€
150/mo
- 2.000 credits added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
- Family information
- Likes and dislike
custom
€
- Set your own monthly budget. Credits will be added to your account per month.
- You have access to all feature, like:
- Public Interest Score
- Social Media Score
- Treatment suggestions
- Current events and appearances
Legal FAQ
Yes. Under GDPR Articles 13 and 14, guests must be informed if their personal data is being processed. This includes the use of publicly available information to enrich their profiles. For example, you can do this via your existing privacy policy or during the booking process.
Not necessarily. You can rely on “legitimate interest” (Art. 6(1)(f) GDPR) as your legal basis for data enrichment, especially if it’s used to enhance service quality. However, consent is always the safest option if you’re unsure.
You (the hotel) are the Data Controller. Who’sMyGuest acts as your Data Processor and only processes data on your behalf.
Only data that is necessary, lawful, and not sensitive (e.g., no health, religion, or political info). Typically: name, email, nationality, city, birthday, company.
We enrich it using publicly available online sources and AI to generate bios, social links, interests, and personalization ideas. No scraping or illegal data access is involved.
Yes. You accept the DPA during signup. A copy is available here: DPA
Yes. Who’sMyGuest implements strong technical and organizational measures (TOMs), including encryption, access control, and hosting on GDPR-compliant infrastructure in Germany. Read about them in Annex 1 of our Data Processing Agreement.
You should either remove them from the enrichment batch or respect their objection by manually adjusting your personalization approach.